Released on: May 13, 2008, 2:39 pm

Press Release Author: Janine Libbey

Industry: Marketing

Press Release Summary: Spanish Speakers More Likely to Purchase from Websites in
Spanish

Press Release Body: U.S. companies that only have English content on their websites
are losing ground to foreign competitors. Globally, only 30% of internet users are
English speakers and future growth is expected to reinforce this trend. The number
of Spanish-speaking internet users grew 360% from 2000-2007, yet fewer than 10% of
U.S. websites offer language options other than English.

According to Amanda Parker, a partner at P & L Translations, "website translations
provide high ROI for companies who want to reach more consumers. We're seeing an
increase in Spanish translations of websites, particularly in the retail and
financial services sector. This opens up new markets for our clients for a very
reasonable investment."

Usage studies show that customers are 4 times more likely to purchase from websites
in their language and they will spend twice as long on translated sites. Census
data highlight the importance of offering website content in other languages.
According to the 2000 Census, 47 million Americans over the age of five speak a
language other than English at home, an increase of 47% vs. the 1990 Census, and
over 30 million Americans speak Spanish.

Translations companies recommend modifying the website's content to meet the needs
of Spanish speakers in addition to translating the website. This process, known as
localization, ensures that content such as measurements, currency, and temperatures
reflect local usage and that images and copy are culturally appropriate.

The cost of localizing a website in Spanish is usually far less than the original
cost of developing a website so the ROI for localizing based on the revenue from new
consumers or markets can be very high. Many companies trying to cut corners make
the mistake of using free on-line Spanish translators rather than investing in the
services of professional translators and copywriters. Translation errors can result
in lost business, not only from the site visitors who read the translated
information, but also from all the people those individuals tell. The investment in
a professional translation should be covered by the increased revenue from millions
of new potential customers who now have access to information in Spanish on the
company's products and services.

Spanish language or multilingual websites offer three main benefits to companies
looking to expand their marketing efforts:

- They create a relationship with customers by speaking to them in their own language.
- They establish credibility in markets abroad.
- They increase revenue because internet users are more likely to do business with
companies that present information on products and services in their native
language.


Web Site: http://www,pandltranslations.com

Contact Details:
P & L Translations
P. O. Box 128336
Nashville, TN 37212
615.460.9119
jlibbey@pandltranslations.com